9. It's better than "UbiData".
8. It's a lot better than "DocuData".
7. It's not an acronym.
6. It's not named after a soft drink (e.g. Tab, Sprite, Coda Cola, ...).
5. We're working on replication that's "fluid" like a bayou.
4. We're exploring a small part of the "UbiComp Swamp".
3. It's the name of a famous tapestry (spelled "Bayeux" however).
2. Our system will allow you to access data even when you're "bayou self".
1. It's pronounced "Bi-U", which makes it "Ubi" pronounced backwards.