Organizing Knowledge
Transaction cost economics suggest that the firm is held together by
transaction costs-the costs of using the marketplace-and that as
costs are driven down by improvements in communications
technology, firms will shrink. In this paper, we argued that, while
conventional transaction costs may contribute significantly to the bulk
and shape of firms, the demands of organizing knowledge are a
critical but easily overlooked factor in explaining why firms exist, what
they do, and how innovation occurs.
It was republished in December, 1999 in Reflections "The Society for Organizational Learning Journal" with commentaries by Wanda J. Orlikowski and Etienne Wenger.
This paper appeared in California Management Review 1998 40(1): 90-111.
Mysteries of the Region
For more than a century, commentators have predicted that industrial
"clusters" would disappear with improvements in communications
technology. Yet still clusters form, most noticeably in Silicon Valley, at
the heart of the latest revolution in information technology, the
Internet. How can such clusters be explained? To answer this
question, we suggest the importance of understanding how
knowledge flows, both within firms and between them. To
understand regions, we argue, you have to look beyond information
to the social networks that can both support and inhibit the flow of
knowledge.
This paper will appear in The Silicon Valley Edge; A Habitat for Innovation and
Entrepreneurship, eds., William F. Millar, Chong-Moon lee, Marguerite Gong
Hancock, and Henry S. Rowen. It will be published by Stanford University Press
in 2000.
Storytelling: Passport to Success inthe 21st Century
Humans have told stories since the cave, and there is a resurgence of
interest in the art among today's business leaders. What is new is the
purposeful use of narrative to achieve a practical outcome. In a seminar
held at the Smithsonian Institution on April 20 -21, 2001, four leading
thinkers on knowledge management explained why storytelling will become a
key ingredient in managing communications, education, training and
innovation in the 21st Century.
JSB gives the scientist's perspective on knowledge and storytelling.