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Katalina Groh, Larry Prusak: Some of the world's leading thinkers |
| Storytelling:
Passport to Success in the 21st Century
Why is there a resurgence of interest among today's business and organizational leaders in the ancient art of storytelling at a time when electronic communications might seem to make it obsolete? Human beings have been communicating with each other through storytelling since we lived in caves and sat around campfires exchanging tales. What is new today about the art of telling stories is the purposeful use of narrative to achieve a practical outcome with an individual, a community, or an organization. Four of the world's leading thinkers on knowledge management explore how storytelling will become the key ingredient to managing communications, education, training, and innovation in the 21st century. Introduction:
Storytelling and the Knowledge Economy |
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The
Organizational Perspective Why has knowledge become the key driver of the 21st century economy? How did this happen? What do organizations know? Can knowledge be managed? What role does storytelling play in the creation and sharing of knowledge? Larry Prusak, executive director of IBM's Institute of Knowledge Management, author of Working Knowledge and In Good Company, is widely credited with having invented knowledge management. |
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The
Scientist's Perspective on Knowledge and Storytelling
The implications on storytelling when incorporating technology into the process. How the world has changed from Descartes' proposition, "I think, therefore I am," to the current "We participate, therefore we are." John Seely Brown, Chief Scientist of Xerox and Chief Innovation Officer of 12 Entrepreneuring--a new entrepreneurial operating company in San Francisco, and is the co-author of The Social Life of Information. |
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The
Storyteller as Agent for Change Springboard stories that enable individuals to make a leap in understanding how an organization, a community, or a complex system can change. How and why storytelling works, what sort of stories work, and what is involved in being a storyteller. Seminar coordinator Steve Denning, former program director, Knowledge Management, at the World Bank, author of The Springboard: How Storytelling Ignites Action in Knowledge-Era Organizations. |
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The
Filmmaker as Storyteller How filmmaking uses personal storytelling to communicate complex information. Why a good story makes us laugh, listen, participate, learn, and remember. How storytelling in a video is different from oral or printed storytelling. Katalina Groh, filmmaker and head of Groh Productions. |
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| Books
and videos on storytelling
*** In Good Company : How Social Capital Makes Organizations Work by Don Cohen, Laurence Prusak (February 2001) Harvard Business School Press *** The Social Life of Information, by John Seely Brown, Paul Duguid (February 2000) Harvard Business School Press *** The Springboard : How Storytelling Ignites Action in Knowledge-Era Organizations by Stephen Denning (October 2000) Butterworth-Heinemann *** The Art of Possibility, a video with Ben and Ros Zander: Groh Publications (February 2000) |
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