I will be talking about VALS 2, the psychographic marketing system for the 90's. I plan to show how VALS is instrumental in understanding innovation. I will also be showing a case study using VALS in the repositioning of the Isuzu Rodeo complete with pre and post television advertising and results (for any Achievers that may be listening).

John Garrett came to SRI International 10 years ago from the J. Walter Thompson Group. Since joining SRI, John has worked on many accounts ranging from package goods, automotive, healthcare, and high tech products.