Marketing in an Information Age:
New Rules for the Attention Economy

Andre Marquis, Director of Marketing, Cybergold, Inc.

Abstract:

Society has moved from the Industrial Age to the Information Age, and the volume of information we encounter outpaces our ability to digest it. Consumers are bombarded with thousands of brand messages each day through print, radio, TV and the Internet. The Information Age is quickly becoming the Attention Age, where attention is the scarcest and most highly valued commodity.

CyberGold, Inc. was founded with the mission of developing alternative, more effective ways for marketing to support Internet commerce and content - and ultimately create "a market for attention." CyberGold members are literally paid in cash for paying attention to advertising. Learn the rules that govern this emerging attention economy and the strategies we employ to create "win - win" exchanges between consumers and marketers.

Biography:

André Marquis is currently the Director of Marketing for CyberGold, a Berkeley based company focused on developing new business models for Internet advertising. Mr. Marquis set up one of the first sites on the World-Wide Web for the Human Genome Project at MIT in 1993 and later developed strategies for measuring the effectiveness of Internet marketing programs for the Electronic Marketing Group at Silicon Graphics. Mr. Marquis has a BA in Cognitive Science from the University of Rochester and an MBA from the University of California at Berkeley where he lectures on electronic commerce and marketing in the MBA and Executive Development programs.