"Designing Business Redux"

Clement Mok

Studio Archetype

Abstract: Rules are changing and business and marketing plans seems to be revised on an on-going basis. How does an organization keep focus without being swept into trends-du-jour? Design Business Redux is a presentation on how a culture of engineering and design can co-exist to create better value for your clients and for your business during this period of madness.

Biography: CLEMENT MOK is the founder of Studio Archetype and is the Chief Creative Officer of Sapient. He has also started two successful software product companies: CMCD (a CD publishing group that produced the award-winning "Visual Symbols Library") and NetObjects (an internet software company that produced "NetObjects Fusion"). Clement has received numerous design awards over the years, including being named one of ID Magazine's forty most influential designers in 1994. His recent book, "Designing Business: Multiple Media, Multiple Disciplines," won the Financial Times Best How-To Business Book of the Year for 1997.